DraftKings has taken its proprietary exchange product live, touting advantages of greater control over customer experience and product performance.
DraftKings announced on Friday that it has migrated DraftKings Predictions to its proprietary exchange platform, DKeX.
The launch of DKeX is the realization of DraftKings’ acquisition of Railbird and signals a shift from using the CME Group’s infrastructure.
The move to DKeX also comes as DraftKings has been touting volume on DraftKings Predictions. DraftKings claims that operating on its own system will help it move further toward an annual revenue goal of $10 billion from prediction market trading that it shared with investors in March as well.
DKeX now live and powering DraftKings Predictions
According to a June 26, 2026, press release from DraftKings, DKeX “marks the next phase in DraftKings’ prediction markets evolution, strengthening its ability to deliver differentiated sports experiences across the country alongside its leading sportsbook.”
The company developed DKeX from Railbird, the exchange platform that it acquired in October 2025.
DraftKings Predictions launched in December 2025, but did so using the CME Group exchange, on which it has been running up until this point in addition to Crypto.com offerings. DraftKings filed the first contracts for Railbird in late May, signaling that a launch was imminent.
The launch of DKeX does more than just represent the fruits of the investment in Railbird, though. It also represents the fulfillment of DraftKings’ plans for a single platform across its products.
DraftKings using DKeX to operate “unified app”
The statement adds that DKeX has gone live “with integration into the unified DraftKings: Sports & Casino app.” The objective for the company is to bring “sports betting and prediction market trading together with sportsbook offerings and/or sports event contracts available based on customer location.”
DraftKings does not offer trading of sports event contracts in United States jurisdictions where DraftKings Sportsbooks is live online. However, DraftKings Predictions does offer contracts for other events in those areas and adds sports contracts in places where DraftKings Sportsbook currently does not operate.
The optimistic tone of DraftKings’ assessment of its prediction markets product springs from the launch of DKeX and its recent messaging about the performance of DraftKings Predictions.
DraftKings says DKeX will move revenue closer to $10 billion target
Regarding the ramifications of the DKeX launch, DraftKings is bullish in its release.
“The launch of DKeX comes as DraftKings Predictions continues rapid growth, with approximately $3.4 billion in annualized consumer volume and approximately $11.3 billion in annualized total trading volume for the week ended June 21. The Company expects continued growth throughout July, driven by ongoing enhancements to the platform, growing adoption of new event contracts and features such as combinations, and heightened interest surrounding the World Cup.”
At the beginning of June, DraftKings filed a Form 8-K claiming that DraftKings Predictions’ annualized total volume rose to $3.1 billion. The company has speculated even higher in this context, though.
At its annual Investor Day, DraftKings set a target of $10 billion in annual gross revenue for DraftKings Predictions. In that presentation, it cited higher margins for prediction market trading than its gambling products as one reason for that projection.
The market will dictate how soon and whether DraftKings Predictions hits that goal. With DKeX now live, DraftKings believes it has one essential piece of the puzzle in place.
